UNCOPYABLE THE BOOK
Being better than your competition isn’t good enough anymore
What separates average businesses from extraordinarily successful ones?
Better product? Your competitor will rapidly reverse-engineer your “secret sauce” and get their “better than yours” version on the market faster than you can say “Usain Bolt.”
Better customer service? Every one of your competitors says they provide the best customer service. It’s a wishy-washy phrase...a vague generality meaning nothing.
Better pricing? You’re kidding, right? The company that lives on price will die on price.
More Harsh Reality: Almost all industries today struggle with the increasing commoditization of their products and services, putting considerable pressure on prices and margins, leading to fiercer competition.
You must create an Uncopyable Attachment with your customers. They must see you as not only delivering a superior product, but also a fourth component, a high value relationship they simply cannot get anywhere else.
In Uncopyable, Steve Miller compellingly argues that new advantage isn’t found by going “outside the box” – you must build your own box. Let Uncopyable serve as your guide to achieving an unfair and enduring competitive advantage.
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